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Kia to Build Apple’s Futuristic Car?

Or just baseless rumors?

Salman Hasan
2 min readFeb 7, 2021
Photo by George Bakos on Unsplash

The news cycle is going on about Apple’s car project that is no longer just a theory but slowly inching to fruition. As a news update, this week we heard that South Korean automaker Kia (part of Hyundai) is going to be building the Apple car in its Georgia plant. Of course, neither Apple nor Kia confirmed the news.

So far in 2021, the Apple car has been on a rollercoaster of will-they-won’t-they flirtation with the Korean auto conglomerate. By December 2020, the canned Project Titan was back on, and come January this year, Hyundai entered the frame. The specific plan was then discussed to build Apple cars at Kia’s West Point Assembly Plant in Georgia, but in early February, Hyundai was getting nervy that building the thing might wreck its reputation. — reported in The Drive

But why is this such a hush-hush affair? part of it could be that none of the deal is done. Another could be that Apple is not traditionally an automaker and might end up burning its hand. So, better to keep everything in wraps. Likewise, Hyundai may want to…

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Salman Hasan
Salman Hasan

Written by Salman Hasan

Trained scientist; Business consultant; Armchair philosopher; I write on various topics including science, climate change, startups, and business.

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